Customer Data Practices and Privacy Policy
Effective Date: September 15, 2025. Last Updated: May 22, 2026.
Purisync Heating and Air (“Purisync,” “we,” “us,” or “our”) operates the website at purisyncheatingairconditioning.xyz and provides HVAC services across Kirkwood, Affton, Sappington, Webster Groves, Crestwood, and Town and Country in St. Louis County, Missouri. This Privacy Policy explains what information we collect, how we use it, who we share it with, how long we keep it, and what rights you have over your data. We comply with Missouri Revised Statutes Chapter 407 regarding business duties to safeguard customer records (RSMo § 407.1500) and follow industry-standard practices for HVAC contractor data handling.
Information We Collect
Information You Provide Directly
When you request service, submit a contact form, schedule an appointment, or apply for financing through our website or by phone, we collect:
- Name (first and last)
- Physical service address within our six-city St. Louis County service area
- Billing address if different from service address
- Phone numbers (mobile and landline)
- Email address
- Description of the HVAC issue, equipment make and model, equipment age, and prior service history if known
- Payment information (credit card via PCI-DSS-compliant processor; we do not store full card numbers on our systems)
- For financing applications: date of birth, Social Security number, employment information, and income (collected and transmitted directly to the financing partner; we do not retain SSN on our systems)
Information Collected Automatically
When you visit purisyncheatingairconditioning.xyz, our website automatically collects:
- IP address and approximate geographic location (typically narrowed to the metropolitan area, not your specific street address)
- Browser type, operating system, device type, and screen resolution
- Pages visited, time spent on each page, referrer URL (the page you came from), and exit page
- Date and time of visit
- Search terms used to find our site
This information is collected via Google Analytics 4 and standard server logs, with anonymization features enabled where supported.
Information from Third Parties
We may receive information about you from:
- Financing partners (GoodLeap, Synchrony Bank, Wells Fargo, Foundation Finance) regarding application status and credit decisions on financing you apply for through us
- Equipment manufacturers (Carrier, Trane, Lennox, Bryant, Rheem, Goodman, Mitsubishi, Daikin, Bosch) regarding warranty registration confirmations and recall notifications affecting your installed equipment
- Payment processors (Stripe, Square) regarding payment status and any disputes or chargebacks
- Review platforms (Google, Better Business Bureau of Eastern Missouri, Nextdoor, Yelp) when you publicly post a review or rating
How We Use Your Information
We use the information we collect to:
- Schedule, dispatch, and complete service appointments at your address
- Communicate with you about appointment confirmations, technician arrival times, diagnostic findings, written quotes, and follow-up service
- Process payments and issue invoices, receipts, and warranty registration paperwork
- Submit warranty registrations to equipment manufacturers within the 60-day registration window
- Submit financing applications to lending partners at your explicit authorization
- Submit permit applications to Kirkwood Public Works, St. Louis County Department of Public Works, Webster Groves, Crestwood, Town and Country, or other applicable municipal authorities
- Maintain service records for warranty support, recall response, and future maintenance scheduling
- Send maintenance reminders for tune-ups, filter changes, and humidifier service intervals calibrated to Missouri American Water hardness
- Improve our website performance, content, and user experience based on aggregate analytics
- Comply with tax, licensing, insurance, and other legal obligations under Missouri and federal law
How We Share Your Information
We do not sell your personal information to data brokers, marketing aggregators, or any third party for monetary or other valuable consideration. We share information only in the limited circumstances below:
- Equipment manufacturers — for warranty registration (name, address, equipment model and serial number, installation date). Required to activate manufacturer parts warranties.
- Financing partners — only when you initiate a financing application. The application data (including SSN and income) is transmitted directly to the partner via secure connection; we retain only the application reference number and approval status.
- Payment processors (Stripe, Square) — for credit card transaction processing. They handle PCI-DSS compliance for card data; we do not store full card numbers.
- Municipal permit authorities (Kirkwood Public Works, St. Louis County Department of Public Works, Webster Groves, Crestwood, Town and Country) — for HVAC installation permits, which are public records under Missouri Sunshine Law (RSMo Chapter 610) once filed.
- Service vendors (Google Analytics, Google Workspace email, Slack for internal team communication, our scheduling and dispatch software) — under data processing agreements that limit their use of your information to providing services to us.
- Legal compliance — in response to a valid subpoena, court order, or other legal process; to enforce our terms of service; or to protect the safety of any person.
- Business transfer — in the event of a merger, acquisition, or sale of all or part of Purisync’s assets, your information may be transferred to the acquiring entity, subject to the same protections as this Privacy Policy.
Your Rights and Choices
You have the right to:
- Access the personal information we hold about you. Email info@purisyncheatingairconditioning.xyz with your request, and we will respond within 30 days.
- Correct inaccurate or outdated information in our records. Service address changes, phone number updates, and email corrections can be made by calling (314) 338-5111 or emailing us directly.
- Delete your personal information from our active systems. We will retain service records that we are required to keep for tax, warranty, or legal compliance purposes (typically 7 years for tax records, equipment lifetime plus 2 years for warranty records).
- Opt out of marketing communications by clicking the unsubscribe link in any marketing email or by replying STOP to any SMS message. Service appointment confirmations, dispatch notifications, and warranty-related communications are transactional and cannot be unsubscribed from while service is active.
- Opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on, which is supported by Google directly.
Data Retention
We retain information for the following minimum periods, after which it is securely deleted or anonymized:
- Active service records (work orders, equipment installation details, maintenance history): for the lifetime of the equipment installed plus 2 years, supporting warranty claims and recall notifications
- Financial records (invoices, receipts, payment confirmations): 7 years, supporting Missouri Department of Revenue and IRS tax record requirements
- Permit and inspection records: indefinitely while the equipment remains installed at the address, supporting future property disclosure obligations
- Marketing-only contact data (email addresses, mailing addresses for marketing not tied to active service): until you unsubscribe or 36 months of inactivity, whichever comes first
- Website analytics data: 26 months at Google Analytics default settings, after which it is aggregated and anonymized
- Financing application records: minimal records retained per Equal Credit Opportunity Act (ECOA) requirements, typically 25 months from the date of application
Security Measures
We implement administrative, technical, and physical safeguards to protect your information:
- SSL/TLS encryption on all web form submissions and our website overall
- PCI-DSS-compliant payment processing through Stripe and Square (we do not store full credit card numbers on our systems)
- Access control on our scheduling and dispatch software limited to authorized personnel (James, Tess, and the five technicians)
- Quarterly review of access logs and active user accounts
- Password complexity requirements and two-factor authentication on all administrative accounts
- Locked physical filing for paper records still in active use (transitioning to digital where practical)
No system is perfectly secure. In the event of a data security incident affecting your personal information, we will notify you within the timeframes required by Missouri law (RSMo § 407.1500), which generally requires notification without unreasonable delay following discovery of a breach.
Cookies and Web Analytics
Our website uses cookies and similar tracking technologies for:
- Essential cookies — required for the website to function (form session state, authentication for the customer portal if applicable)
- Analytics cookies — Google Analytics 4 to understand aggregate site usage patterns. IP anonymization is enabled.
- Marketing cookies — Google Ads conversion tracking and Facebook Pixel if you arrived via a paid ad campaign. Used only to measure ad campaign effectiveness.
You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent the website from functioning correctly.
Children’s Privacy
Our services are directed to homeowners, business owners, and property managers in our St. Louis County service area — not to minors. We do not knowingly collect personal information from individuals under 13 years of age. If you believe a minor has provided us with personal information, contact us at (314) 338-5111 or info@purisyncheatingairconditioning.xyz, and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, in applicable Missouri or federal law, or in the technologies we use. The “Last Updated” date at the top of this page indicates the most recent revision. Material changes will be communicated to active customers via email at least 30 days before they take effect. Continued use of our website or services after the effective date constitutes acceptance of the revised policy.
Frequently Asked Questions
- Does Purisync sell my information to data brokers or marketers?
- No. We do not sell personal information to data brokers, lead aggregators, marketing list compilers, or any third party for monetary or other valuable consideration. The only entities we share your information with are listed in the “How We Share Your Information” section above — equipment manufacturers for warranty registration, financing partners at your explicit authorization, payment processors for credit card transactions, municipal permit authorities for HVAC installation permits, and service vendors under data processing agreements that limit their use of your information.
- How can I see what information Purisync has about me?
- Email info@purisyncheatingairconditioning.xyz with your access request. Include your name, service address, and a phone number we can verify against our records. We will respond within 30 days with a copy of the personal information in our active systems. The response will include service history, billing history, warranty registrations, and any other personal data on file. Confidential financial information shared with our financing partners (Social Security numbers, full credit reports) is held by the partner and accessible through their own data access procedures.
- Can I have my information deleted?
- Yes, with some limitations. Active service records will be retained for the lifetime of the equipment installed plus 2 years, supporting warranty claims and recall notifications. Financial records will be retained for 7 years, supporting Missouri Department of Revenue and IRS tax requirements. Marketing-only contact data can be deleted immediately upon request. Email info@purisyncheatingairconditioning.xyz to initiate a deletion request and we will process it within 30 days.
- Does the website use cookies and tracking?
- Yes. We use essential cookies required for the website to function, Google Analytics 4 cookies (with IP anonymization enabled) to understand aggregate site usage, and conversion tracking cookies from Google Ads and Facebook Pixel if you arrived via a paid advertising campaign. You can manage cookie preferences through your browser settings. The Google Analytics Opt-Out Browser Add-on, supported by Google directly, will block GA4 tracking on every site you visit.
- Where can I report a privacy concern?
- Email privacy concerns to info@purisyncheatingairconditioning.xyz or call (314) 338-5111 and ask for James Eason. We will acknowledge your concern within 5 business days and provide a written response within 30 days. If you are not satisfied with our response, you may file a complaint with the Missouri Attorney General’s Consumer Protection Division (1-800-392-8222), which has jurisdiction over consumer privacy matters under Missouri Revised Statutes Chapter 407.
Contact Purisync Heating and Air
For any question about this Privacy Policy, your personal information, or your data rights, contact us directly. We respond to privacy inquiries within 5 business days during business hours.
- Emergency Line (24/7): (314) 338-5111
- Address: 325 N Kirkwood Rd #245, Kirkwood, MO 63122
- Email: info@purisyncheatingairconditioning.xyz
- St. Louis County Mechanical Contractor License: #MC-2014-08439-STL
- Kirkwood Business Registration: #BL-2014-1187
- EPA Section 608 Universal: #608U-2014-385721
Office Hours
- Emergency Service: 24 hours a day, 7 days a week
- Office Staff: Monday – Saturday, 9:00 AM – 5:00 PM
- Closed: Sundays and State/Federal Holidays (emergency line always active)